Wizkid is currently Nigeria’s hottest artiste
and arguably Africa’s most bankable.
His recent collaboration with Drake is just
one of the many milestones he has
achieved in his career. The Starboy singer
has come a long way from the young kid
who simply showed up in Banky W’s videos,
creating friends, enemies and records along
Many keep wondering what the secret to his
success is. Peering closely into his career,
Wizkid’s strategy for growth is a simple one.
The singer leverages on a lot of external
factors, taking opportunities as they come,
and showing off a rare brand of bravery off
Pulse Music outlines 5 of his core strategies
and how he incorporated them into his
Wizkid understands that an artiste with no
song is not an artiste, just a celebrity. The
Starboy works hard at his craft, recording
day and night, coming up with new music,
and releasing them. Have you ever
questioned why at every point in the
industry, since his “Superstar” album, there
have always been a Wizkid song on radio,
sounding banging and fresh?
This is the basic of everything he has
achieved, and he constantly works hard at
bringing out the music always, staying fresh
in our memories and having a new song on
I tried to write out a long list of Wizkid’s
collaborations, and by jove, it read out like a
long roll call of the biggest artistes in the
industry. Wizkid has a song with almost
every A-List act on the continent. The singer
has songs with Phyno, Olamide, Cassper
Nyovest, Uhuru, Tiwa Savage, Chris Brown,
Drake, 2face Idibia, and a lot more.
Wizkid finds out the biggest acts in the
game, records with them, and leverages on
their fan base to grow his stock and career.
That’s why these collaborations are an
important part of his movement. Without
them, he’ll be in creative isolation and
The powers that surround Wizkid will never
admit this, but Wizkid loves controversies.
He doesn’t just attract them by virtue of
being a superstar. He smiles when they
come knocking and owns them. When
Skales attacked him on twitter, he went in.
When Davido had a mild beef with him,
Starboy came with a bazooka. Linda Ikeji
repeatedly went in, and Wizkid was right
there, with even messier and petty
The Magnum Opus of his celebrity
indiscretions will have to be his fight with
Dammy Krane. The Hypertek Records act
had accused him of theft, and threatened
him to a showdown. Wizkid simply found
him in a club, and attacked him with a glass
Many will point to these fights as
detrimental to his brand, but they aren’t.
Instead, they keep him in the news, and
give him an air of bravery that many
appreciate. Don’t mess with Wizkid, they’ll
say. He’s a beast of controversy.
The accusations of copyright theft that have
plagued Wizkid are not mere rumours.
There has to be something behind them.
Wizkid has always been a man who gets
inspiration and sometimes, the actual work
from various artistes. Dammy Krane had
some truth to his claims. Blackface might
be shaky, but Skales and Shaydee have at
some point all contributed to Wizkid’s hit.
He understands that he doesn’t have a
creative fountain of work, so he surrounds
himself with super minds that infuse
creativity into his act. That’s why he has
Sarz and Legendury Beatz in his corner.
Wizkid understands the importance of
branding. That’s why he is always in your
face, in your radio and in the news. New
media and technology has been his forte,
with his every post and tweet generating
massive feedback and interaction. Also, his
looks are casual-smart, and his presence,
has all the markings of a true star.
That’s Wizkid in five points. That’s why his
star is rising, and currently, all of these,
simple as they sound, are the secret
ingredients to his thriving. Wizkid does the
simple things, but he does them so well,
and brings them all together like an
Posted by Tuesday, April 12, 2016 and have 0 comments, Published at